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New Luxury Wine Brand, Juliet, Launches With Sustainability At The Forefront

In 2021 Allison Luvera & Lauren De Niro Pipher set out to revolutionize the boxed wine category. They noticed a rise in demand for alternative, eco-friendly packaging, but a lack of luxury.


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Lauren De Niro Pipher: After almost two decades in sales, public relations, business development and design, Lauren has established invaluable relationships across numerous industries.


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Founders Allison Luvera and Lauren De Niro Pipher are longtime friends who share a passion for good wine and a desire to innovate. When the women discovered that glass bottles and their transport.


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Allison Luvera and Lauren De Niro Pipher - The Newsette The Right Wines for the Right Time according to Lauren: How to Find a Good Value Vino according to Allison: Look at where the wine is from and how that region is written.


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Allison Luvera and Lauren De Niro Pipher, the co-founders of Juliet Wine, discuss the brand's retail and marketing strategies By Phoebe Bain. Published on January 10, 2024. Juliet Wine Wine comes.


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30 00:00:00 30 Juliet is the result of two entrepreneurs who thought outside the box… by getting rid of the box. Launched in July 2022, Juliet is a first-to-market brand of multiserve wine founded by longtime friends Allison Luvera and Lauren De Niro Pipher.


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In this exclusive Q&A, Allison Luvera and Lauren De Niro Pipher, Juliet's founders and co-CEOs, answer questions about their wine packaging and the company's focus on sustainability.. De Niro Pipher: All bag-in-box packaging utilizes significantly less resources than glass bottles in terms of total material weight, total energy required.


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We ended up chatting about the background of founders and co-CEOs, Allison Luvera and Lauren De Niro Pipher and their inspiration for the product. I asked for a sample, skeptical of its good looks.


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In an effort to create a line of eco-friendly wines, entrepreneurs Allison Luvera and Lauren De Niro-Pipher launched Juliet — a revolutionary brand of luxury boxed wines. Debuting with a 2021 Sauvignon Blanc and 2021 Grenache Rosé, Juliet originated from a certified California sustainable winery. Developed by female entrepreneurs, Juliet.


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Top: Juliet co-CEOs and founders Allison Luvera and Lauren de Niro Pipher. Juliet, a luxury range of boxed wines founded by Allison Luvera and Lauren de Niro Pipher, is launching with a 2021 sauvignon blanc and a 2021 Grenache rosé. Its packaging is unique, housed in a cylindrical container called the Eco-Magnum, which holds 1·5 ℓ.


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Founders Allison Luvera and Lauren De Niro Pipher are longtime friends who share a passion for good wine and a desire to innovate. When the women discovered that glass bottles and their transport are the two largest contributors to wine's carbon footprint, they set out to reshape the category with an unmatched commitment to sustainability.


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Juliet Yakymour

Allison Luvera and Lauren De Niro Pipher have backgrounds that have prepared them well for the creation of Juliet wine. Allison has worked in the wine industry for over a decade, gaining extensive knowledge and experience in winemaking and viticulture. Her expertise in the field has allowed her to develop a deep understanding of what makes a.


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25:44: Interview: Allison Luvera and Lauren De Niro Pipher, Co-Founders, Juliet - Next we have Allison Luvera and Lauren De Niro Pipher, the co-founders of Juliet, a premium brand of multiserve wine encased in an innovative cylindrical container. In the following clip, pulled from an episode published on August 1, Allison and Lauren explained why developing a unique package was central to.